You can have any colour you like, as long as it’s not black

I recently came across a post on the lifestyle blog, ‘Single Black Male’, entitled ‘The Absence of Black People is not Evidence of Racism.’  That post questioned why people of colour should necessarily be represented in a TV show such as ‘Girls’, if the girls in question would not necessarily have black friends.

Mine is a different muse, but it did get me thinking about that small, irritated, voice in the back of my own head getting louder and louder which wondered why ethnic minorities were not better represented in UK adverts.

Sure, we get to peddle fruit juice, rum, running shoes, blue collar worker endeavours and a good Lamb Jalfrezi, however, that is not representative of the make-up of a multi-cultural Britain.

And it is starting to piss me off.

Would sales radically dry up if people of colour were to advertise, oh, I dunno:

Cars 
Shampoos and conditioners 
Washing machines 
Fancy meals 
Home furnishings 
Holidays 
Newspapers, magazines and books 
Paints 
Houses 
Banking 
Confectionery 
Hair dye 
Flights 
Insurance 
Pensions 
Funeral arrangements 
Cereals 
Furniture 
Pet food 
Handbags 
Computers 
Perfume 
Anti-ageing anything 
Make-up 
Clothes 
Toothpaste 
Wine 
Electrical goods 
Plants 
Baby food 
Jewellery
Wedding attire?

And for those of us thinking, “That’s not true, why just the other day I saw a person of colour advertising xyz”, that’s what we call a case in point – and talking of cases, let me add Suitcases to the above list. Surely they could give us suitcases to wend our way to the coconut tree in the latest Nikes to sit and drink some rum, man.

So, yes, I would say that the absence of a huge part of the population on our everyday TV adverts is a racial slur and it’s starting to brown me off.

MISs Make It Stop!

 

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