I recently came across a post on the lifestyle blog, ‘Single Black Male’, entitled ‘The Absence of Black People is not Evidence of Racism.’ That post questioned why people of colour should necessarily be represented in a TV show such as ‘Girls’, if the girls in question would not necessarily have black friends.
Mine is a different muse, but it did get me thinking about that small, irritated, voice in the back of my own head getting louder and louder which wondered why ethnic minorities were not better represented in UK adverts.
Sure, we get to peddle fruit juice, rum, running shoes, blue collar worker endeavours and a good Lamb Jalfrezi, however, that is not representative of the make-up of a multi-cultural Britain.
And it is starting to piss me off.
Would sales radically dry up if people of colour were to advertise, oh, I dunno:
Shampoos and conditioners
Newspapers, magazines and books
And for those of us thinking, “That’s not true, why just the other day I saw a person of colour advertising xyz”, that’s what we call a case in point – and talking of cases, let me add Suitcases to the above list. Surely they could give us suitcases to wend our way to the coconut tree in the latest Nikes to sit and drink some rum, man.
So, yes, I would say that the absence of a huge part of the population on our everyday TV adverts is a racial slur and it’s starting to brown me off.
MISs Make It Stop!